Why Choosing the Right Roofing Company in Portland, OR Makes All the Difference
When it comes to protecting your home, your roof is your first line of defense. Many homeowners debate whether to hire a roofing company in Portland, OR, or attempt a DIY repair to save money. Others may be tempted to hire unlicensed contractors offering quick, low-cost fixes. However, there are significant differences in quality, safety, and long-term value. In this blog, HER Roofing explains what truly sets a reliable roofing company apart — and why choosing professionals ensures your investment is well-protected. For expert services like roof repair and replacement in Portland, OR, HER Roofing remains a trusted local choice.
Understanding the Difference Between Professionals and DIY or Unlicensed Work
Professional roofing companies bring specialized expertise, advanced tools, and long-standing industry knowledge to every project. Unlike DIY efforts, where trial-and-error often leads to further damage, licensed roofing contractors follow proven methods that ensure safety and durability.
A reliable roofing company in Portland, OR, like HER Roofing, employs skilled roofers trained in roof installation, repair, replacement, and flat roofing services. On the other hand, unlicensed contractors often lack insurance, warranty protection, and industry accountability, leaving homeowners at risk.
Why Reliable Roofing Services Matter to Every Homeowner

Investing in professional roofing services is not just about fixing a problem today — it’s about preventing costly issues tomorrow. For example:
- A leaking roof, if ignored or patched incorrectly, may lead to structural damage and mold.
- Poor DIY roof maintenance can reduce your roof’s life span by years.
- Choosing unlicensed contractors may void your roofing system warranty.
Reliable residential roofers also ensure roof inspections are done thoroughly, helping homeowners spot minor issues before they turn into emergencies. This peace of mind is something DIY methods cannot deliver.
Looking For Expert Roofing Services?
Contact HER Roofing today to learn why hiring professionals is the wise choice.
Long-Term Value of Hiring a Professional Roofing Company
Working with a professional roofing company like HER, Roofing in Portland, OR, is a long-term investment in your property. Reliable roofers provide:
- Roof estimates that are transparent and accurate.
- We source high-quality roofing materials from trusted manufacturers.
- Warrantied roofing systems that protect homeowners for decades.
Whether it’s flat roofing solutions like thermoplastic polyolefin or synthetic rubber, or traditional concrete Shingle roof replacement, HER Roofing ensures every project is built to withstand Oregon’s weather conditions.
Best Practices for Roof Repair, Replacement, and Maintenance
Professional roofing companies follow proven best practices:
- Comprehensive Roof Inspections – Detecting roof leaks and weather damage early.
- Tailored Roofing Solutions – From flat roofing systems with reflective properties to traditional shingle replacements.
- Maintenance Services – Including roof cleaning and gutter cleaning services to extend roof life.
- Safe Project Execution – Licensed and insured professionals protect both workers and homeowners.
By following these practices, HER Roofing provides results that go far beyond patch jobs or short-term fixes.
The Risks of DIY Roofing or Hiring Unlicensed Contractors
While DIY may seem cost-effective, the risks are far greater than the savings:
- Safety Hazards: Falls and injuries are common without proper equipment.
- Hidden Costs: Poorly done work often requires expensive corrections later.
- No Warranty Protection: DIY and unlicensed work leave you unprotected against defects.
- Property Damage: Incorrect roof installation or repair can lead to water intrusion and structural harm.
A licensed roofing contractor not only prevents these risks but also ensures compliance with building codes and warranty requirements.
Commercial Roofing: Why Businesses Can’t Afford Shortcuts
For commercial properties, roofing reliability is even more crucial. Flat roofs on offices, warehouses, and retail centers often rely on Built-Up Roof systems or advanced membranes with strong weather resistance.
Unlicensed contractors may cut corners, leading to leaks that disrupt business operations. By contrast, HER Roofing’s commercial roofing services provide long-term solutions designed for energy efficiency, durability, and reduced maintenance.
The Role of Customer Service in a Reliable Roofing Company
A great roof isn’t just about materials and workmanship — it’s also about customer care. A trusted Roofing Company in Portland, OR, offers transparent communication, honest roof estimates, and dedicated support throughout the project.
HER Roofing is known for its unmatched customer service, making sure homeowners feel informed and confident from the first inspection to the final walkthrough. This customer-first approach is one of the strongest indicators of a reliable roofing partner.
Why Choose HER Roofing for Your Next Project
At HER Roofing, we know how critical quality workmanship is to protecting your home or business. We at HER Roofing provide the best solutions to our customers, combining premium roofing materials, trusted partnerships with top roofing manufacturers, and decades of experience in the Roofing Industry.
From commercial roofing systems to residential concrete shingle re-roof projects, every installation is carefully inspected and backed by a roofing system warranty. As licensed roofing contractors and a trusted general contractor, we handle new construction projects, roofing services, and preventive care, including roof cleaning and gutter cleaning services.
Our team includes expert metal roofing contractors, and we proudly collaborate with skilled construction services, insulation contractors, and demolition contractors when projects demand full-service solutions.
We showcase our excellent services through detailed roof inspections, customized flat roofing solutions, and a commitment to providing customers with peace of mind. By prioritizing quality and customer satisfaction, we protect not only homes but also the long-term value of every property we serve.
Contact HER Roofing today for professional roofing company in Portland, OR, that guarantee durability, warranty protection, and roofing systems built to last. Choose HER Roofing — the reliable partner dedicated to safeguarding your home’s exterior, comfort, and investment.
Looking For Expert Roofing Services?
Contact HER Roofing today to learn why hiring professionals is the wise choice.
FAQs About Roofing Company in Portland, OR
About Jana Zavala, Owner of HER Roofing

Since starting to work in a male dominated field in the late 90’s, Jana dove deep into learning all that there is about the roofing industry. Her thirst for knowledge allowed her to excel in whatever role she took on, like being the West Coast and Canadian territory manager for GAF Materials then going on to be a national trainer for Malarkey Roofing Products. These experiences lead Jana to taking the Oregon Contractors test in 2019 (with only missing one question), and thus establishing HER Roofing in March of that year.
Since then, Jana and the HER Roofing team has installed hundreds of roofs in the Portland Metro area and has won numerous accolades.